About Harp Financial Group | Financial Planning, Great Falls, MT

About Us

Guiding Your Family For Generations

Harp Financial Group was founded in 2013 as a partnership between father and son—Bill and Travis Harp—continuing a family legacy of service that began decades earlier. For more than 45 years, Bill guided clients with loyalty, integrity, and a steadfast commitment to doing what’s right. Today, Travis carries Bill’s legacy forward. The values on which Bill built this firm continue to guide how we work: with integrity, empathy, and care for each generation we serve.

Harp Financial Group is grounded in Montana values and grit and built on personal connection. Our Great Falls-based financial planning firm helps individuals and families bring structure to their finances, confidence to their decisions, and meaning to the life they’ve worked hard to create. We’re honored to walk alongside you as you plan, retire, and build legacies of your own.

Planning For The Future With A Multigenerational Perspective

Our story—and our clients’ stories—span generations. We believe true financial planning doesn’t end with retirement; it continues through every life stage and into the next generation. Whether you’re just starting out, preparing to retire, or helping loved ones manage an inheritance, we provide clarity and continuity so your family’s financial values and stability endure.

Where Do You Want Your
Financial Roadmap To Take You?

Start your journey with a plan that’s built with common sense, continuity,
and adventure in mind—and a team committed to walking it with you.

Let’s Talk About Your Goals

Connecting & Simplifying Every Piece Of Your Financial Life

Your wealth shouldn’t feel fragmented. We coordinate investments, insurance, retirement income, and estate strategies into one cohesive plan designed around your goals. By aligning all the moving parts of your wealth, we help you make confident decisions today and create lasting financial balance for tomorrow.

Turning Savings Into A
Reliable Retirement Income

At Harp Financial, we use Advanced Time Segmentation (ATS)—a proven, structured strategy that organizes your assets into time-based “buckets.” This helps ensure your income stays steady through every market cycle, giving you clarity, confidence, and control throughout retirement.

Short-Term Stability

Designed to provide income for the first few years of retirement, this bucket holds conservative, low-volatility investments that fund your immediate needs.

Future Income

This bucket holds a balanced mix of investments focused on moderate growth and income to replenish your short-term bucket and maintain lifestyle stability.

Long-Term Growth

Growth-oriented investments are built to outpace inflation and sustain income for the later years of retirement—so your plan supports you through every season ahead.

About ATS

Your Montana-Grown Financial Team

With more than 50 years of combined experience, our team brings both deep industry knowledge and the down-to-earth service Montana families have trusted for decades. Led by Travis Harp—an Accredited Wealth Management Advisor (AWMA) licensed in more than 25 states—we’re committed to staying current in a fast-moving industry and providing personalized, common-sense guidance that helps you make confident financial decisions.

Travis M. Harp

Wealth Management Advisor

(406) 453-1676

(406) 453-1678

travis@harpfg.com

Travis was born & raised in Great Falls, and after graduating from CM Russell High School, he attended Davidson College in Davidson, NC, where he earned a Bachelor of Arts in History. Upon graduation, Travis worked for 10 years in...

Xavier Marshall

Registered Representative

Xavier Marshall is a Registered Representative at Harp Financial Group who is committed to helping individuals and families feel more at ease in their financial lives. His work centers on guiding clients with clarity, care, and a...

Barb Herrig

Administrative Assistant

Grounded In Montana Values

Continuity Across Generations

Our multigenerational team is equipped to support you today, guide you through life transitions, and connect with the next generation so your plan stays intact, even as life changes.

A Structured Approach

We turn assets into a structured income plan. Our approach prioritizes suitability and sequence-aware withdrawals over chasing hot tips, so your money works steadily toward your goals.

Comprehensive Solutions

We bring your whole financial life into clear view. Our goal is for everything to work together, creating steady progress and a path you can confidently stick with for the long term.

Walking Shoulder-To-Shoulder

We take time to get to know you and what matters most in your life. We listen, explore and break down options, and move at your pace so you are guided and cared for at every step.

Our Financial Partners

Explore Cetera

What To Expect

Discover how our structured approach helps bring simplicity and clarity to every stage of your financial journey.

Learn About Our Approach

Who We Serve

From medical professionals to families and retirees, we meet you where you are—and help you enjoy life’s adventures.

See How We Can Help

Contact Our Team

Have questions about your retirement, investments, or financial plan? We’re here to help.

Get In Touch With Us